Bluetale was founded in 2018 by Joe ZHOU. With a Master's degree in History from Yale University, Joe returned to China as an entrepreneur, with a team whose memebers were from several leading internet and apparel companies. Now, bluetale has offices in Beijing, Guangzhou, Dubai, and Los Angeles. It holds a few sub-brands among which are AjMall and POPSHOWROOM. Bluetale's mission is 'Fashion in a few clicks'. We are particularly focusing on building a flexible supply chain, real-time monitoring of fashion trends, omni-channel customer service, and efficient order fulfillment. We are building the optimal supply chain to provide quality items at low minimum order quantity with fast delivery service so that global customers can see, buy and afford the latest fashion items.
Bluetale is building a flexible international digital chain, committed to become the representative of "Made in China" with a global reputation. It also values forward-looking technological innovations in Content Delivery Platform, visual AI, and intelligent manufacturing.
So far, having received three rounds of investment of over 50 Million USD from XVC, Zenith, Source Code Capital, Yilian Capital, and Joyy Inc., bluetale keeps thriving.